FARBERWARE is one of the leading housewares brands in the world. Cumulative sales of FARBERWARE goods in the United States are over $1 billion annually. There are a dozen companies producing FARBERWARE goods in various categories under license. Brand recognition is over 80% and FARBERWARE goods occupy a significant share of retail shelf space in the U.S. FARBERWARE goods are in all channels of distribution.

FARBERWARE PRODUCTS AVAILABLE ONLINE NOW

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LAMARLE is a house brand owned by Frye International which has very narrow distribution. This brand is available to selected Department Store chains who want a brand which is not found in mass merchants.

LAMARLÉ PRODUCTS AVAILABLE ONLINE NOW

MONTERREY is a house brand targeting today’s large and rapidly growing Hispanic-American market as well as all lovers of Mexican food. Products include tortilla keeper/warmers with rippled bottoms to prevent tortillas from sticking to bottom during microwave heating, salsa bowls, family-pack sets, etc. Bilingual packaging and color scheme were developed under guidance of Hispanic marketing consulting firm.

MONTERREY PRODUCTS AVAILABLE ONLINE NOW

PRIVATE LABEL has become more and more prevalent, especially among retailers who are differentiating their assortments from the mass merchants. This protects retailers’ margins and helps to develop shopper loyalty. Frye International has the high quality products and private label experience to be the ideal private label partner in food storage.

Frye International can supply its high quality, award-winning food storage products under any of these brands, according to customer preference.